ABOUT US

Human direction. AI velocity.

Strategy, creativity and technology working as one team.

Specialists who turn complexity into results.

Meet the professionals behind Mediara's strategy, creativity, technology, data and artificial intelligence.

Eduardo Liberos

CEO & CAIO

Eduardo Liberos

Mediara's CEO & Chief AI Officer. He specializes in governance, martech architecture, AI ROI measurement and organizational adoption. He has led marketing, technology and AI projects for more than 250 clients across 15 countries.

  • AI governance and ethics
  • Martech architecture and integration
  • AI ROI and performance
  • Change management
  • AI service design
Arianna Rodriguez

AI & Programmer Manager

Arianna Rodriguez

AI & Programmer Manager at Mediara. A Computer Science engineer and digital marketing specialist, she connects programming, AI models, APIs and automation to business outcomes.

  • AI workflows for marketing
  • Prompt and looping engineering
  • APIs, automation and low-code
  • Quality and risk control
  • Hybrid team management
Cristina Padilla

AI Project Specialist

Cristina Padilla

AI Project Specialist at Mediara with more than eight years in digital marketing management. She integrates AI into operations, project coordination, analysis and tool evaluation.

  • Workflow automation
  • Business prompt engineering
  • AI project management
  • Data insights
  • Tool evaluation
Javier Garcia

Business Development Manager

Javier Garcia

Business Development Manager at Mediara with more than 25 years in marketing and business development. He connects transformation, sales intelligence and value propositions with data-backed decisions.

  • AI digital transformation
  • Sales intelligence
  • Value propositions and pricing
  • ABM and personalization
  • Data storytelling
José Vega

AI Marketing Specialist

José Vega

AI Marketing Specialist at Mediara with more than 15 years in media and communications. He combines campaign automation, predictive analytics and customer-journey personalization.

  • Generative AI campaigns
  • Predictive segmentation
  • Performance optimization
  • CX personalization
  • Prompt engineering
Laura Rodríguez

AI Content & Social Media Manager

Laura Rodríguez

AI Content & Social Media Manager at Mediara and Digital Marketing lecturer with more than 17 years of experience. She leads Social Media strategy and combines brand execution with professional education.

  • Digital strategy and content planning
  • Community management and social listening
  • Social media analytics and ROI
  • Social media advertising
  • Strategic training
Marcela M. Lennan

AI Development Manager

Marcela M. Lennan

AI Development Manager at Mediara with more than 15 years in marketing and performance. She integrates AI and software development into content, data, agents, SEO/GEO and conversion workflows.

  • Content and document automation
  • AI-assisted research and data
  • Agents for web and marketing
  • Generative storytelling
  • Adoption and training
Marta Medina

Creative Manager

Marta Medina

Creative Manager at Mediara since 2016. With more than 15 years in digital design, she leads AI-powered creative strategies across Latin America and Spain.

  • Generative AI art direction
  • Multiformat content at scale
  • Brand voice and consistency
  • Data-led creative optimization
  • Human + AI workflows
Miranda Sánchez

AI Content Manager

Miranda Sánchez

AI Content Manager at Mediara. She specializes in editorial production, quality assurance, SEO, GEO, automation and content analytics.

  • Editorial prompt engineering
  • Content quality assurance
  • SEO and GEO
  • Editorial automation
  • Content analytics
Roy Flores

AI Digital Campaigns Manager

Roy Flores

AI Digital Campaigns Manager at Mediara with more than nine years in digital marketing. He designs AI-assisted campaigns, predictive audiences and automated reporting.

  • AI-automated campaigns
  • Data analysis
  • Multichannel content at scale
  • Predictive audiences
  • Programmatic reporting
Sofía Jiménez

AI Social Media Manager

Sofía Jiménez

AI Social Media Manager at Mediara. She combines content strategy and social advertising with generative AI, social listening, predictive analysis and automation.

  • AI-powered social content
  • Predictive social listening
  • Paid social and segmentation
  • Reporting automation
  • Brand storytelling
Álvaro Martínez

CTO

Álvaro Martínez

Mediara's Chief Technology Officer. With more than two decades of international experience, he specializes in marketing technology, Big Data and artificial intelligence architecture.

  • AI architecture and workflow automation
  • Programmatic advertising and AdTech
  • Digital analytics and Big Data
  • Technical GEO/SEO
  • Scalable MarTech strategy

Mediara in Madrid and Mexico City.

Two hubs, one integrated international team.

Mexico City

Mexico City

Av. Santa Fe 505, Lomas de Santa Fe, Contadero, Cuajimalpa de Morelos, 01219 Ciudad de México, CDMX
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How can we help?

Request an initial diagnostic or a video call. Tell us what you want to transform and we will assess how AI, marketing and technology can accelerate the path.

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